Describe how you could use each of the digital marketing strategies in a digital marketing campaign.

There are 7 digital marketing strategies:

• Interactive marketing:

create interplay between consumers and businesses such as use video or social media.

• Content and native marketing:

providing useful information and product-use solutions.

• Location-based advertising:

geo-targeting involves reaching customers where they are located by contacting their mobile communication devices such as city or zip code.

• Remarketing:

re-engages individuals who have visited a site but did not make purchases.

• Behavioral targeting:

utilizes web data to identify potential customers such as pages a person visits on the internet or keyword searches or content read.

• Blogs and newsletters:

online musings that cover a wide range of topics.

• E-mail marketing:

companies integrate email marketing programs with other channels).

After reading the definition of each digital marketing strategies. Now, assume you are an intern working in the digital marketing department of a small chain of sporting goods stores in the South. Describe how you could use each of the digital marketing strategies in a digital marketing campaign. Be specific.

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