Franchise
Consider a general type of business you would like to own.
Go to Franchise Direct (Links to an external site.). Use the search tool to find a franchise that has the potential to fulfill your budding entrepreneurial dreams. Navigate to the profile of the franchise you selected. Use the link to the franchise’s website to find further information regarding the franchise opportunity.
Using Figure 5.9 of the textbook as a guide, assess the strengths and weaknesses of your franchise.
Respond to ALL of the following prompts:
Provide the name and website link of the franchise you researched, along with the year the franchise started, the initial franchise fee, and the royalty fee, if available.
Describe two (2) strengths or advantages of this franchise.
Describe two (2) weaknesses or disadvantages of this franchise.
If you were truly in a position to purchase a franchise, would you choose this one? Justify your answer.
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