Pick a product or service and formulate a plan for researching the customer. Identify what information needs to be collected and how to collect it. Justify the plan in a two-page report.

 

Pick a product or service and formulate a plan for researching the customer.
Identify what information needs to be collected (secondary and primary) and how to collect it. Justify the plan in a two-page report.

Present the industry analysis in a logical format, building a case for industry support of new ventures. This exercise will help you understand the importance of knowing the industry and finding support for new business opportunities.

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