Research various social media platforms to demonstrate how social media has advanced the agenda of the designer you are discussing, influencing the customer as well as the designer.

In the past, fashion was presented to us through glossy magazines (VOGUE, Harper’s Bazaar, for examples) and runway shows.

Through these controlled channels, fashion was kept exclusive, determined by designers and magazine editors. While these are still a big part of the fashion industry, times are changing.

Today, social media allows fashion companies/designers to interact with their customers on a level that they could never do before.

Pick a favorite current (living) designer. (that is still designing)

Where (other than social media) does this designer find a good deal of his/her inspiration?

What methods of advertising (other than social media) have been used to promote this designer? (magazines, billboards) (please validate with examples)

Which celebrities have been known to endorse/”be seen in” this designer’s product? (examples, please)

Does this designer show at Fashion Weeks around the world? Major trade shows? Runway shows? Special events?

“Social media has re-framed this structure, allowing users to not only consume fashion but to also contribute to it.”

How has social media influenced this designer to change the way he/she creates fashion?

Research various social media platforms to demonstrate how social media has advanced the agenda of the designer you are discussing, influencing the customer as well as the designer.

Review your designer’s website. Why does he/she need a website when social media is such a highly used method of promoting the brand? What valuable information can we find on the website that may not be available through social media?

In conclusion, share (and validate) your thoughts on the future of “advertising” for this designer.

Will social media/pop culture influence his /her future fashion? Explain your thoughts

Last Completed Projects