Explain what elements unify the campaign across different media to make it count as an IMC.

Identify an IMC campaign for your mentor company.

Choose at least four examples of that campaign across different types of media Remember to choose at least one print and one digital. Provide a copy of the image you find or the URL link to the ad in your paper.

Analyze the ad in each medium while describing how the medium’s unique characteristics is being used to display the ad.

Explain what elements unify the campaign across different media to make it count as an IMC.

Once you completed the previous steps, then identify another marketing communication activity from your mentor company other than advertising all of which were outlined in the reading.

Describe it in details and provide a link to a visual component of the activity.

Compare it to the IMC campaign you identifiedand discuss to what extent they are aligned and would tell the same story for the brand. Also,discuss one strength and one weakness of this marketing communication activity.

Part 2: Global Brands, Cultures and Advertisement

Select two advertisements for the same product and from the same medium but targeted for a different country . Include a copy of those advertisements in your work and provide a brief explanation of the ads.

Examine how these advertisements reflect the two cultures.

Discuss your position in the standardized vs. localized debate.

Explain what kind of appeal is used for the ads and if you would choose a different appeal for it. Provide your rationale.

 

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