Critically evaluate Intel’s strategy of using Justin Long as a spokesperson for its ad campaign.

WSJ article: Intel Taps Justin Long, Who Played Mac in Long-Running Apple Ads, to Promote PCs
Video: New Intel Ad

Answer:

1) For whom was Justin Long a spokesperson before his recent role as a spokesperson for Intel? What was the tagline or persona in that previous role?

2) Describe Justin Long’s tagline or persona for the Intel campaign.

3) Critically evaluate Intel’s strategy of using Justin Long as a spokesperson for its ad campaign.

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