Complete a growth-share (BCG) matrix for an organization of your choice, along with a preparation worksheet in which you assess information for the matrix.

OVERVIEW

Complete a growth-share (BCG) matrix for an organization of your choice, along with a preparation worksheet in which you assess information for the matrix.

A BCG matrix, also known as a growth-share matrix, identifies departments and divisions within an organization that should receive fewer resources than others. It may also identify divisions that can be divested.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

• Competency 1: Evaluate key elements of the strategic planning process.

o Assess the key divisions of an organization.

o Develop a BCG Matrix of an organization.

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