Critically discuss the importance of organisational knowledge, knowledge transfer and cross functional co-operation in order to analyse and assess innovation capability and blockages.

Zara Apparel company.

Module Title: Managing Innovation in Business

A full report of the key findings of the innovation audit, including an Executive Summary 2000 words

Assignment format and other relevant instructions to students:
Produce a 2000 word written report. You are required to conduct an innovation audit that examines ZARA organisation’s past, present and future innovation activities and capabilities.

Conduct an innovation audit of the selected organisation to examine ZARA organisations innovation history; the present level of innovation activities; and future innovation requirements. The audit will factor in wider macro and competitive environment factors as well as upstream and downstream supply chain participants.

 

This assignment tests the following Learning Outcomes for the module:

Apply an evaluative approach to a range of business data, sources of information and appropriate methodologies in identifying drivers of innovation within a business and its environments;

Analyse and illustrate how organisations and their leaders can successfully plan and prepare for innovation;

Critically discuss the importance of organisational knowledge, knowledge transfer and cross functional co-operation in order to analyse and assess innovation capability and blockages;

Actively engage in the identification of a new product/service for a chosen organisation and identify the key activities required for its successful development;

Conduct an innovation/organisational development audit appropriate for the introduction of the new product/service.

 

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