Textbook Review the models “The Development Process” and the “Donor Pyramid” (Achieving Excellence in Fundraising, 3rd Edition, Chapter 5, “The Total Development Plan,” and Chapter 6, “The Annual Fund”)
Three Page Paper (ONLY THREE PAGES) addressing:
Assess your nonprofit’s total development program: What fundraising strategies does the organization use to attract first-time donors?
Are the same strategies used for renewals and for increases in gift amounts? What additional strategies are used?
Does your organization conduct an annual fund? What fundraising strategies are used? Does your organization also have a major (or special) gifts program?
Has the organization conducted a capital campaign recently? Was it successful? Why or why not? Does your organization have a planned giving program?
How effective is it? If there is no program now, should the organization begin planning and implementing one?
Your assessment should include any recommendations or suggestions for how the total development program can be improved or made more effective. Your assignment should be no more than three pages.
Three References and Citing within the paper
