Description
ASSIGNMENT BACKGROUND
You have already established a relatively new business.
Your business is based in one of the following sectors: construction, third sector or media and entertainment.
In your group presentation, you have discussed the acquisition and deployment of your app and business information systems (BIS) to help the business grow.
You now need to write an individual briefing document for your chosen company to highlight the key issues regarding your organisation and data personalisation.
ASSIGNMENT QUESTION
Task 1
Discuss the characteristics and global significance of data personalisation.
Task 2
Evaluate the organisational opportunities and challenges posed by data personalisation.
Task 3
Explain and analyse how you will address the data personalisation issues relevant to the app, the BIS solution(s) and business strategy you have already chosen. Including:
a) Overview of your business, the app, the BIS solution(s) and performance objectives.
b) Proposals to articulate the value exchange for your business and customers involved in personalisation of their data.
c) Proposals to build positive customer sentiment (trust) in your business brand.
d) Proposals to work within and remain compliant to current laws and regulations relevant to individual privacy.
e) Explanation of your business strategy and analysis of how application of the above proposals will contribute to the business strategy in terms of data personalisation.
Task 4
Explain the theory used to justify the choices made for your proposed business information solution(s) and how this theory was applied.
Task 5
Use correct academic writing style and structure. Use correct grammar, syntax, punctuation and spelling. Use in-text citations and references according to the Harvard Reference System.
ASSESSMENT CRITERIA
Evidence of knowledge, understanding and analysis of the role of green computing in an organisation and its relationship to corporate strategy.
Evidence of academic and intellectual skills required for evaluation of appropriate hard and soft factors that impact upon success and failure in the development, roll out and operation of business information systems.
Evidence of academic and intellectual skills that successfully apply principles of green computing to a specific organisational context.
ASSESSMENT GUIDANCE
• Structure of the briefing document:
1. Introduction – introduce the topic area and explain the scope of work to be addressed in the briefing document (150 words).
2. Task 1 (300 words).
3. Task 2 (600 words).
4. Task 3
a) Overview of your business, the app, the BIS solution(s) and performance objectives (100 words).
b) Proposals to address the value exchange for your business and customers involved in personalisation of their data (250 words).
c) Proposals to build positive customer sentiment (trust) in your business brand (250 words).
d) Proposals to work within and remain compliant to current laws and regulations relevant to individual privacy (250 words).
e) Explanation of your business strategy and analysis of how application of the above proposals will contribute to the business strategy in terms of improved social, economic & environmental impacts (200 words).
5. Task 4 (750 words).
6. Conclusion to summarise what you have set out in your main section (150 words).
7. Full list of references.
• Respond to each task by using relevant theories, frameworks and their application to the BIS development with evaluation and analysis. Some level of critical approach deserves merit.
• Explore the privacy paradox concept in your analysis and application of your proposals to your specific business.
• Analyse and apply current national and international privacy law and responses such as GDPR and privacy policies.
Last Completed Projects
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