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Creative Brief Final:
This week submit your creative brief for final grading. You should have taken the feedback provided by
your instructor to alter and refine your brief. Your brief should be 6 pages, including a title page. In
addition, compose a one-two page summary in APA format at the end of the brief that answers the
following questions:
• What are the qualities of your creative brief that makes it stand out from others?
• How would you compare to competitors?
• What is the strategic insight you used to create the brief?
• Does the creative brief contain a fact or facts about the product that you did not know or realize before
you started writing?
• What is the benefit to the consumer?
• Why should the consumer believe you?
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