Description
Pick a brand that you think would be a good fit for the MLB team jersey naming rights.
Include:
1. How does it align with ideal customer profile. Why did you choose this brand?
2. Key Background
3. Find (5) C-suite decision makers, and be sure to include: CEO, VP sales and VP marketing key decision makers names, titles, contact info like phone and email.
4.Include current marketing priorities (clues include what is on the homepage of their site). Are there any sports sponsorships the brand is currently doing?
5.Search for their current marketing–Mass media like TV, digital, radio,
6.Include (3-5) social media stats and screenshot examples. List all social media sites they are marketing on.
7. Review Press releases, investors relations tabs to see the brand’s key focus areas and strategy. Include what you find in your submission.
Remember, correct spelling, grammar, punctuation, capitalization and sentence structure matters. Be sure to proofread your work before submitting. 10% reduction for errors.
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