In his book, “Transnational Audiences: Media reception on a global scale,” Athique (2016, chapter 7) analyses transnational audiences in a way that “transcends both individual categorizations and national frameworks.” What does he mean by this, and to what extent is it insightful?Write a 3000 word essay critically analysing the article.

In his book, “Transnational Audiences: Media reception on a global scale,” Athique (2016, chapter 7) analyses transnational audiences in a way that “transcends both individual categorizations and national frameworks.” What does he mean by this, and to what extent is it insightful?

 

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Write a 3000 word essay critically analysing the article. Also use other academic literatures to support arguments. Reference list required with appropriate citation throughout. Clear introduction and thesis with supporting arguments, conclusion. This should focus on the global audience and the challenges in conception and measurement of the audience. Contemplate audience and audience behaviour in their specific socioeconomic/geo-political contexts. It also raises the question, can we measure audience reception? Use examples where appropriate.

This is for a course on Audience with topics including: citizens encoding and decoding the news, audience reception, Imagined and empirical audiences in regulation and policy, Participation in the public sphere, Fan creativity and subcultures, etc.

 

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