Create a video PSAabout a topic of social relevance. Make a compelling visual presentation with facts and details to support the issue. State your issue in the form of a claim, explain why it is important and what people need to know about it, and provide reasons and evidence.

Creating a Public Service Advertisement Student Guide

Assignment Information

Purpose:

Create a Public Service Advertisement (PSA)about an important social issue.

Summary:

In this assignment, you will publicize an important issue. Consider issues that have come up in texts you have read recently. Research the issue and createa print PSA and a plan for a video PSA.Your plan should include a storyboard that reflects a compelling visual presentation with evidence to support the issue you choose.

Assignment Prompt

Create a video PSAabout a topic of social relevance. Make a compelling visual presentation with facts and details to support the issue. State your issue in the form of a claim, explain why it is important and what people need to know about it, and provide reasons and evidence.

Finally, create a print form of your ad to accompany the video.

Assignment Instructions

Step 1: Choose a topic for your PSA.

a)Choose an important issue. Think about the issues you read about during this quarter to help you choose.

b)Brainstorm messages that you mightsend about that issue.

c)Choose onemessage to send.This message is your claim.

.Step 2: Research your topic.

a)Search for information about your topic. Use keywords on an Internet search engine and look for credible sources, such as newspapers, magazines,or government, education, or organization websites.

b)Read articles and lookfor relevant facts, statistics, details, descriptions, quotations, and examples that support your message,or claim.c)Keep track of whereyou get your information. Copy and paste or write downall links, titles, and author’s names.

Step 3:Outline key ideas.

a)Make an outlineof the key ideas you want to present in your PSA.b)Include important reasons and supporting evidence.

c)Remember to save your work as you go.Step 4: Create a storyboard for a video PSA.

a)Begin with the PSA storyboard template or start yourown file.You can print out thefile to work on it by hand, or you can work on it on your computer.If you choose to print out the file and work on it by hand, be sure to write clearly and legibly so others can read your words and identify your punctuation and capitalization.

b)Create one storyboard panel for each key idea.

c)On each panel, include:

asketch or clip art to show what will happen during that part of the video.

adescription of what will happen,including any spoken or written text, diagrams, and audio information.

asource if the panel presents evidence from research.
.d)Remember to save your work as you go.

Step 5: Create your print PSA.

a)Choose a key idea to turn into a print PSA.

b)Usean image that grabs the viewer’s attention and represents your message.

c)Include your message and supporting evidence.

d)Include a slogan if you have one.

e)Include all sources for images and information.

f)Remember to save your work as you go.

Step 6: Evaluate your presentation using the checklist.If you can answer “yes” to each question, you are ready to submit your PSA.

Is your PSA about an important issue?

Does your PSA clearly communicate a message?

Did you use reasons and evidenceto support your message/claim?

Is yourevidence relevant and from credible sources?

Does each panel of your storyboard include a sketch, a description of what will take place, and sources for all information?

Does your description describe all action and dialogue?

Does your print PSA include a strong image?

Does your print PSA have a clear message?

Does your print PSA include a slogan?

Have you included sources for all information?

Step 7: Revise and submit your PSA storyboard and print PSA files.

a)If your work does not yet meet all the requirements on the checklist, revise [Your sketch/clip art goes here.][Your description and sourcego here.]
.your presentation and save it before submitting.

b)Once you have completed your storyboard PSA and print PSA, you will save your two files.

c)Return to the Virtual Classroom and use the “Browse for file” option to locate and submit your assignment.

d)Ask your teacher for further instructions about presenting your work to an audience and possibly turning your storyboard into a PSA video.

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