Chivas Regal Whisky – Project
Analyze the market for Chivas Regal whisky products from the perspective of promoting the brand. Focus on the substitutes that compete with it: Grey Goose vodka and Hennessy whisky. And compare the characteristics of the three products to give the promotion strategy.
1. Analyze from different aspects according to the uploaded class discussion and instructions.
2. 2. Use PESTEL as part of the consideration
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