Business
The chapter defines opportunity as an apparent way of generating value through unique, novel, or desirable products or services that have not been previously exploited. For an opportunity to be viable, the idea must have the capacity to generate value. The idea must involve something that people need, desire, find useful, or valuable.
Brainstorm ways to determine demand: develop a plan to assess demand for one specific product or service. Please see the needs assessment process (Links to an external site.).
https://learningspacetoolkit.org/needs-assessment/needs-assessment-process/
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