Assume that you are a marketing manager in your country and provide reflective responses to the questions below: Give some specific examples of where you think marketing “crosses the line” into unethical behavior, Then make some recommendations on what should change.

Channels of Distribution

Description

In this Marketing Management course, you have learned advanced concepts and tools for marketing products and services. These are the same concepts and tool which marketing managers around the world use. However, it is important to consider how marketing is perceived in different parts of the world and what the ethical dimensions of marketing strategies are.

Assume that you are a marketing manager in your country and provide reflective responses to the questions below:

Give some specific examples of where you think marketing “crosses the line” into unethical behavior,

Then make some recommendations on what should change.

Use APA citations and references if you use ideas from the readings or other sources.

Last Completed Projects