Synthesise the key aspects of Big Data use/application by oneof the most successful digital retailer in the world. Evaluate and Review the downside, the opportunities, the ‘grey areas’,the challenges, lessons learned.

Synthesise the key aspects of Big Data use/application by oneof the most successful digital retailer in the world. Evaluate and/or Review the downside, the opportunities, the ‘grey areas’,the challenges, lessons learned. Then, think about theAustralian context, specifically on retail and retailer andconsumers. How would (or should) an Australian retailer adaptor adopt big data into its long-term strategy given the competition, the legal framework, and the overall market environment.

The critical essay context is based on: https://www.bbc.co.uk/news/extra/CLQYZENMBI/amazon-data

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