This assignment has been designed to help you learn how to re-launch a brand. You are asked to choose one of the brands from the list below. These organisations are long-established brands that were successful, but would benefit from a makeover to bring them into the 21st century. Building on your critical evaluation of its current strategy and the theory discussed in the module.
Your task is to develop a new/updated branding strategy for the brand you have chosen. Your recommendations will be included in a written report and PowerPoint presentation document, both must be fully justified and viable.
Both your analysis and re-launch strategy should consider the UK market only. Choose one of the following brands, all have had a challenging year:
• Uber
• TikTok
• Royal Mail
• Cadburys
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