Analyze a study that used conjoint analysis..How many attributes and how many levels within each attribute did the authors analyze?

In this assignment, you will analyze a study that used conjoint analysis. In your critique, please answer the questions below.

Muggah, E. & McSweeney, N. (2017). International Journal on Food Technology. (See Course Reserves).

Use Reference:

https://www.qualtrics.com/experience-management/research/types-of-conjoint/

1.What is the goal of the study?
2.How many attributes and how many levels within each attribute did the authors analyze? You can use a table to explain.
3.List three main findings. How would the results be used for business strategy development?

——————–
Paper Rubic

Analyzed in detail, the course concepts, methods, and materials correctly, using examples and/or supporting evidence. The paper clearly identified the required readings (where relevant) and underlying concepts including the correct use of terminology. The paper integrated outside resources, relevant research, and/or specific real-life application.

All required content items or assignment questions were addressed. Content was specific, well-presented, and argued. The ideas were detailed and well-developed. The ideas were supported with specific evidence, facts, examples.

Last Completed Projects