Assess the impacts of innovation and technology and how it has affected the sales, profits and growth of one of the following companies.

ASSESSMENT INSTRUCTIONS

This is a 2,500-word assessment and it consists of two tasks.

You are required to write a reportof 1250 words on each of the two tasks. Each task is 50%of the total marks for this module. Therefore, you must attempt both tasks.ASSESSMENT TASK 1: (1250 words)“Innovation is a key long-term strategy for business.

So, while we might assume that a few geniuses are coming up with the products are services, most innovations in products and services take years of collective effort and tremendous investment. But, it pays off, a product or service can pay off big and take the market by storm –as the iPad did, for example” (Mackie, 2013).

ASSESSMENT INTRODUCTION TASK 1

ASSESSMENT TASK 1:

A.Assess the impacts of innovation and technology and how it has affected the sales, profits and growth of one of the following companies. (45marks)

1.Admiral Group(Plc)

2.AB Foods Plc

3.Ascential Plc

4.Frasers Group Plc

5.Greggs PlcB.

Presentation, referencing and grammar.(5 marks)

Total(50 marks)

ASSESSMENT CRITERIA

Knowledge and understanding of technological innovation

Understanding of the relationships between innovation and economic development.

Abilities to appreciate the role of technological change in economic progress

Identify the financial and ICT issues for key business functions

POINTS TO CONSIDER:

1.Demonstrate your understanding of innovation, and therole of technological change in economic progress.

2.A brief overview of your chosen company, and practicalillustrations of how innovation has impacted the operations, sales and the profits of yourchosen company.

Reading List

1.Morrison, J. (2020) The Global Business Environment, (5thedition), Palgrave.

2.Needle, D. (2015) Business in Context, An Introduction to Business and Its Environment, (6th edition), Cengage Learning.

3.Boddy. D.(2016) Management An Introduction, (7th edition),Pearson Press.

4.Visit the web site of your chosen company for its annual report and other necessary information. In addition to the recommended textbooks and the website of your chosen organisation, you are expected to read other textbooks and journals for your research.

ASSESSMENT TASK 2:(1250words)

ASSESSMENT INTRODUCTION TASK 2

:“Corporate Social Responsibility (CSR) can be defined a company’s obligation to pursue goals and policies, that are in society’s best interests”. (Keegan J.W. & Green. M.C.)“Corporate governance involves a set of relationships between a company’s management, its board, its shareholders and other stakeholders. Corporate governance also provides the structure through which the objectives of the company are set, and the means of attaching those objectives and monitoring performance are determined”.OECD, (2004)

ASSESSMENT TASK 2:

A.Evaluate the importance of Corporate Social Responsibility (CSR)forthe same organisation of your choice in Task One above.(20marks)

B.Apply Archie Carroll’s(1991)CSR model to yourchosen organisation. (25 marks)

C.Presentation, grammarand referencing.(5 marks)Total(50 marks

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