Produce an indivdual formal report involving a consideration of knowledge management (KM) initiatives and how they may be exploited for business value.

Description

Topic: To recognise how organisations (Amazon) learn to exploit knowledge management (social media) for business innovation.

Chosen Organization: Amazon

Main Objective of the Assessment

You are required to produce an indivdual formal report involving a consideration of knowledge management (KM) initiatives and how they may be exploited for business value. The assignment (max 2500 words excluding references) will involve an analysis of an organisation of YOUR choice with the objective of determining how KM (embedded in social media) may result in successful innovation.

Description of the Assessment

You are required to identify how ANY organization (Amazon) may ‘learn’ the nature of social media which may be adopted to exploit the extent of an organisations ‘knowledge’ leading to enhanced ‘innovation’. For clarity, your report should therefore form FOUR elements, i.e. organisational learning approach, social media development, knowledge management features and the opportunities for subsequent business innovation.

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