Identify the target market and outline two ways in which customer needs have recently changed.

You are required to select an SME. The business you select should permit you to undertake the set tasks and meet the criteria. You need to be able to access the details of the business you are asked to cover as part of your assessment.

Coursework

1: SME assessment report (1,500 words) 1)Provide an introduction to the business

2)Identify the target market and outline two ways in which customer needs have recently changed (an example might be what the impact of Covid 19 has meant when it comes to how to obtain a product or service-provide evidence)

3)Explain four changes and developments in the industry/market that are relevant to the business(these could be changes in particular PESTLE factors or industry factors-provide evidence).

4)Undertake a SWOT analysis of the business

5)Outline the business model canvas of the business and indicate two ways in which it can be improved.

 

6)Make two creative and/or innovative recommendations that will improvebusiness performance in the light of your SWOT analysis and the currentbusiness model canvas

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