Appreciate the differences between multi-sided platform companies and single- sided businesses and the unique architectures that make platforms successful.Critically analyse the different types of strategies deployed by platform companies and their unique benefits.

This assignment is designed to assess learning outcomes:

1) Appreciate the differences between multi-sided platform companies and single- sided businesses and the unique architectures that make platforms successful.

2) Critically analyse the different types of strategies deployed by platform companies and their unique benefits.

3) Understand the different life stages of a platform company and how they create value through business model innovation.

4) Critically evaluate the relevance of the neoclassical approach to strategy and the availability of alternative models and concepts

This assignment is an individual written report.

This assignment requires you to (using a report format):

Select a platform company operating in the insurance sector or financial services sector and critically analyse its strategy and business model using concepts covered in the module. Comment upon the disruptive impact that the company is having and – based on your findings – make recommendations as to how the firm should develop its strategy going forward.

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