This article describes one reason manufacturers might want to offer rebates rather than decrease wholesale price. Explain why this can be viewed as an example of customized pricing.

Description

Discussion Assignment Instructions

THE GREAT REBATE RUNAROUND

For each thread, students must support their assertions with at least 2 peer-reviewed journal articles in current APA format. The thread must include a reference list, and each question/answer must be delineated under an APA heading. Each reply must demonstrate a substantive discussion.

Assignment will be checked for originality via the Turnitin plagiarism tool.

INTRODUCTION

QUESTIONS

1- This article describes one reason manufacturers might want to offer rebates rather than decrease wholesale price. Explain why this can be viewed as an example of customized pricing.

2- Even if all rebates were redeemed, why might manufacturers still want to offer rebates rather than decrease wholesale prices?

3- Why do you suppose that Best Buy, rather than one of Best Buy’s big suppliers such as Sony or Panasonic, is considering eliminating rebates?

CONCLUSION

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