International business consultancy project
Description
Portfolio consisting of a report (3000 words) and individual reflection (1000 words).
You are required to identify a company based in South Yorkshire and identify a new international market for the company to sell their product or service to. You must confirm with your supervisor the choice of company. You must write a business report outlining the research you have undertaken to analyse the chosen market. Avoid generalised country market analysis. You should refer to academic theory and concepts to underpin your work.
Additional guidance
• You do not need to speak to the company directly, but the company must be ‘real’.
• Your report should include the following:
o research objectives
o target customer segments
o international market analysis
o recommendations
1,000 Words
You must reflect on three graduate attributes you are going to focus on to develop based on your experiences working on the consultancy project with your fellow team members as well as any previous or current work experience. You should refer to academic theory and concepts such as Kolb’s Learning Cycle.
When referring to the three graduate attributes ensure you refer to appropriate literature.
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