Identify the population that should be surveyed and the benefits and limitations of reaching that specific population.

Researcher in a Business Consulting Firm

Description

-After researching and  reading the Royal Bee Electric Fishing Reel case study, answer the following questions in an essay format.

1-What business research problem does Royal Barton face?

2-What are his informational needs? List some survey research objectives for a research project on the Royal Bee system

3-What type of survey(s) should be selected for this research?

4-Identify the population that should be surveyed and the benefits and limitations of reaching that specific population.

5-What sources of survey error are most likely to occur in a study of this type?

6-What means and methods should be used to obtain a high response rate?

7-From a fishing competition perspective, is this an ethical product? Is it fair for use in competition? Is it ethical for the firm (you) to participate in helping to increase access, sales, and development of this product for professional competitive fishermen?

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