Strategy and Business model
Drawing on the concepts studied in the Strategy unit, describe your organisation’s business model. Choose a competitor, describe its business model and compare it to your own organisation’s business model.
Organization -Engineering maintenance company
Based on your comparison, evaluate the potential for business model innovation for your own organisation.
In this part you are asked to address the following points:
1. Comparison of your organisation’s and your competitor’s business models (approximately 2T5 words).
2. Evaluation of the potential for business model innovation (approximately 250 words).
Guidelines Part B builds on Activity 2.3 and Activity 3.2 from the Strategy unit. When preparing your analysis, it is important to refer to the following points:
• Describe your organisation’s business model and identify a competitor for comparison purposes: You can use both internal and external sources for data collection. Inspect internal records and databases for the collection of evidence. Please treat all information as confidential and make sure that you anonymise any data that you refer to in your analysis.
• Theories or concepts: Session 2 in the Strategy unit includes a definition of the business model concept and explains its components. It is recommended that you draw on the three amended questions adopted from IVIarkides (200B) in your comparison.
• Evaluate the potential for business model innovation: Draw on the strengths and weaknesses of your organisation’s business model that emerge from the comparison of your own organisation’s and your competitor’s business models.
Select a single opportunity for business model innovation that you see. Explain why it is ‘innovative) from your point of view. Elaborate on how the suggested business model innovation can enhance value creation for your customers (or your organisation’s target audience, respectively) and value capture for your organisation.
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