What will consumers look for from their Brands of choice,What will be important to them?Explain

Consumer Behaviours

Project brief

Understanding how the global pandemic has affected and changed consumer behaviours (see 2 topics below), the choices they make and the way they interact with Brands in the Babycare sector in USA and China.

Please consider the following:

1) Shopper Behaviours

Consumer Considerations, Shopper Behaviours, Consumer Journey and Loyalty.

2) Brand Loyalty

What will consumers look for from their Brands of choice,What will be important to them?

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