Discuss different strategic decision making theories and models which will be used to develop a framework used to compare different OEMs and their Approach.

Enhancing Automotive OEM’s Strategic Planning & Decision Making for Autonomous Vehicles & Future Mobility

Description

Discuss different strategic decision making theories and models which will be used to develop a framework used to compare different OEMs and their Approach.

Chapter 1 – introduction

Chapter 2 – Past Trends (past 10 years) in automotive industry. ( Discuss about how automotive sector and technology within the automotive sector developed till present)

Chapter 3 – Future trends in automotive industry and technologies ( Talk about how we think the future would be. Focus on autonomous driving and future mobility and try to back this with credible sources).

Chapter 4 – Strategic planning and Decision making Theories.

Subsection 4.1 – General strategic decision making and management theories relevant to Automotive OEMs. For Example – Market penetration, product development. market development, diversification and Suppler Management (talk about supplier selection with regarding to emerging technology and working with supplier, i.e considering them as strategic partner rather than just a supplier).

Subsection 4.2 – Strategic management theories with regards to innovation and new production development. Talk about different types of innovations and innovation approaches ( Disruptive & sustaining innovation; Radical & Incremental innovation; Business Model Innovation etc).

Chapter 5 – Theoretical description of different Models

Subsection 5.1 – General Strategic models that helps to come up with the reason for Change (Porter’s Five Force analysis, SWOT analysis, TOWS Matrix, PESTLE Analysis etc). Talk about what theories are each models based upon and what were their aim initially developing them. Talk about their Strengths and Weaknesses

Subsection 5.2 – Strategic Innovation models – For example Four P’s of innovation (by John Besset & Joe Tid), Innovation Matrix Model, Pentacal Model (developed by cranflied university lecturer) etc. Add more Models backed by theories if possible. Same as above for each Models talk about what theories are each models based upon and what were their aim initially developing them. Talk about their Strengths and Weaknesses

Subsections 5.3 – compare all models and identify what they each will help us to identify

Chapter 6 – Develop a Framework using the theories and Models discussed about. Mainly include the Innovation theories and Models. Use the general models to identify the need of change required in traditional OEMs who is slow to react to the market/technology changes compared to market leader. The Framework should be merged with the theories and models which will be later used to analyse data and case studies of different OEMs.

Chapter 7 – summary

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