Prepare an individual report based on the organisation of your choice, which focuses on the practical application of communication tools and, develop a relevant marketing communications plan.

Strategic Communication

Prepare an individual report based on the organisation of your choice, which focuses on the practical application of communication tools and, develop a relevant marketing communications plan. 2500 words

• Undertake a review of your chosen organisation’s current approach to integrated communications received by a range of stakeholders.

• Design and evaluate an integrated marketing communications mix relevant to the scenario for integrated communications assignment.

• Identify appropriate techniques and resources to build cross functional relationships and critically evaluate communications role in delivering value to a range of stakeholders.

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