Marketing High Performance Organisation
Assignment Instructions – Part A
This is an individual report.
Prior Reading
As background information, familiarise yourself with the EFQM model (the PDF is also available within the Assessment Instructions section). The questions and assessment criteria for Coursework A assessment are outlined below.
Overall Task
1. Apply the EFQM Business Excellence model, using relevant theory and concepts learnt on the module, to one organisation of your choice. Draw on your analysis to identify and capture strengths and areas for improvement to the chosen organisation (40%):
Criterion 4 – Partnerships & Resources:
i) How well do they build sustainable relationships with their partners & suppliers?
ii) Do they manage their buildings, equipment, and resources in a sustainable way?
Criterion 5 – Processes, Products and Services:
i) Have they defined the key processes required to deliver their strategy?
ii) Do they develop new, innovative products and services?
2. Based on your analysis, offer, and justify one operations/supply chain management strategy that the chosen organisation could pursue to drive business excellence (40%)
Marks will be awarded for structure, presentation, and quality of references (10%).
Note: You should draw on relevant theory, concepts and principles learnt on the module throughout the report
Some advice on developing your strategy in Q2
You may wish to use the RADAR elements to help you address questions 2. This may also influence the key points raised in your executive summary.
Radar Element Strategy
Result What would success look like from this strategy?
Approach Describe what the strategy looks like in terms of an approach or approaches?
Deployment What specific steps would the chosen organisation take to deliver this strategy/approach?
Assessment & Refinement How would the chosen organisation ensure the approach stays on track? What else would they need to consider? Who else could they learn from?
Advice on the practical application of theory
There is an expectation that you go beyond learning gained on the BMHPO module. This includes a need to conduct your own research into the key themes underpinning the questions above using the academic literature (e.g. journal articles and other credible sources).
You will need to briefly introduce your chosen organisation to familiarise the reader with the appropriate context. There are no marks for detailed background to the company. You are being assessed on your reflections, interpretation, and application of theory in practice and analytical reasoning using accepted academic practice and literature.
Guidance notes
This report is worth 45% of your total grade for this module. An essential feature of the report is to illustrate how theoretical constructs or models can be critically analysed and applied to organisations in practice.
You are advised to read widely. In fact, unless you have read and referenced at least 10 discrete references, it is unlikely that you have done sufficient reading (you need to go beyond this to achieve higher marks).
This component is an academic assignment and should be written in an appropriate style (e.g. using 3rd person).
You are required to present your report using a clear coherent structure. A typical format will include an introduction, conclusion, recommendations, full reference list, and any appropriate appendices. You may use headings and subheadings.
The following font style, line spacing and page layout should be adopted:
Font type: Arial
Font size: 12
Line spacing: 1.5
Layout orientation: Portrait
You are required to use the APA referencing style (6th edition) throughout and can find guidance on this via the University Online Library Resources.
Beware of sources from the Internet (no Wikipedia or business balls).
Apart from reputable and academic references that can be downloaded through the Internet (commonly via the University Online library catalogue); most Internet references are not considered reliable for an academic piece of work. Academic journals generally offer a better source than textbooks.
Your word limit for this assignment is 2500 words (+/- 10%) and a word count should be provided on the front cover of your report. Students will be capped at a P1 where this is in excess of 10% of the word limit.
Detailed marking criteria is available under the assessment section.
Assignment Instructions – Assessment Part B
BMHPO: ASSESSMENT PART B
You are required to undertake an individual written paper related to a particular organisation of your choice. The overall aim is to evaluate ways in which changes within this organisation’s MACRO environment might impact upon its marketing strategies and activities.
You will be assessed on your ability to:
Within an evidence-based scenario of a potential change in any of the MACRO environment forces of your chosen organisation:
A) Critically evaluate the company’s strategies for:
Sustainable competitive advantage
Segmentation, Targeting and Positioning (STP), and
Branding
B) Identify and critically assess two opportunities for growth within the organisation’s MACRO environments
C) Make clear links to the marketing theory that underpin your work
D) Write a logical, well-presented, and accurately referenced piece of work
Advice on the practical application of theory
There is an expectation that you go beyond learning gained on the BMHPO module. This includes a need to conduct your own research into the key themes underpinning the questions above using the academic literature (e.g. journal articles and other credible sources).
You will need to briefly introduce your chosen organisation to familiarise the reader with the appropriate context. Detailed background to the company is not required and there are no marks awarded. You are being assessed on your reflections, interpretation, and application of marketing theory in practice and analytical reasoning using accepted academic practice and literature.
Guidance notes
Assessment B report is worth 45% of your total grade for this module. An essential feature of the report is to illustrate how marketing theoretical constructs or models can be critically analysed and applied to organisations in practice.
You are advised to read widely. In fact, unless you have read and referenced at least 10 discrete references, it is unlikely that you have done sufficient reading (you need to go beyond this to achieve higher marks).
This component is an academic assignment and should be written in an appropriate style (e.g. using 3rd person).
You are required to present your report using a clear coherent structure. A typical format will include an introduction, conclusion, and full reference list. Headings and subheadings may be used to make your work presentable.
The following font style, line spacing and page layout should be adopted:
Font type: Arial
Font size: 12
Line spacing: 1.5
Layout orientation: Portrait
You are required to use the APA referencing style (6th edition) throughout and can find guidance on this via the University Online Library Resources.
Beware of sources from the Internet (no Wikipedia or business balls).
Apart from reputable and academic references that can be downloaded through the Internet (commonly via the University Online library catalogue); most Internet references are not considered reliable for an academic piece of work. Academic journals generally offer a better source than textbooks.
Your word limit for this assignment is 2500 words (+/- 10%) and a word count should be provided on the front cover of your report. Students will be capped at a P1 where word count is in excess of 10% of the word limit.
Detailed marking criteria is available under the assessment section.
Assessment structuring including headings and subheadings may follow the marking criteria layout located under Assessment Criteria – Assessment B.
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