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Project Description:
Create a slideshow and give a 5-10 minute oral presentation that analyzes the competitive advantages of Managed by Q, evaluates its options for growth, and ultimately makes a recommendation for how the company should expand. Your arguments must be supported by the case study itself and you should use outside resources to inform your industry and PEST analyses.
Here is a breakdown of what you must include in your presentation, along with several questions you may want to consider:
1. Analyze the competitive advantages of Managed by Q.
-What is the corporate philosophy of Managed by Q, and how does that influence their ability to gain a competitive advantage?
-What resources give Managed by Q a competitive advantage?
-How might environmental factors (e.g., social, technological, economic, or political trends) affect Q’s profitability and competitive advantage?
-What threats exist to Managed by Q’s profits?
-How can Managed by Q continue to grow in established markets, given competition that may not use the same high-cost labor model?
2. Make a recommendation for how Managed by Q could most effectively grow while maintaining or increasing its competitive advantage.
-Which growth strategy (or strategies) should Managed by Q pursue, and what evidence supports this decision? Consider the following:
-What kinds of partnerships, alliances, mergers, or integration strategies might Managed by Q consider?
-What new markets might it enter, how might it increase revenue from its current customers, and/or how could it increase market share in its current market?
-What are some of the reasonable alternatives to your recommended
strategy, and why is your strategy likely to perform better?”
○ What strategic objectives and initiatives would best support this strategy? How should the company track progress towards achieving them?
○ What are the possible disadvantages of this recommendation, and how should they be managed?”
“Tips & Resources
● Good external sources include government reports such as the Bureau of Labor Statistics, analyses by industry associations such as ISSA, and studies by professional market research firms.”
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