What is the difference between high and low involvement brands? Discuss this in relation to theory, risk, learning, and benefits.

Brand Management

Main Objective of the reassessment

• To demonstrate a thorough knowledge of how and low involvement brands
• To show an understanding of the practice of the management of high and low involvement brands
• To show an understanding of brand theory and how this applies to practice
• To demonstrate a understanding of material covered on the module

Description of the reassessment

Part A

What is the difference between high and low involvement brands? Discuss this in relation to theory, risk, learning, and benefits.

Part B

What techniques and strategies can be used to brand and manage high and low involvement brands? Discuss different high and low involvement brand strategies and provide examples.

This is a 3,000-word essay (references not included). It must use both textbooks, eight academic sources and examples should be used throughout.

Description

Part A and Part B. Combined words of 3000. The Paper must use referencing from

1. Aaker, D. (2002) Building Strong Brands. London: Simon & Schuster.

2. Elliott, R. & L. Percy. (2018), Strategic Brand Management. 4th Edition. Oxford: Oxford University Press.

And 8 Sources

 

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