Do you agree that the segment in which the survey placed you, based on your answers, in an accurate description of your lifestyle, personality, and/or values? Explain.

Psychographics: Values, Personality, and Lifestyle

http://www.sric-bi.com/vals/presurvey.shtml (Links to an external site.)

(Links to an external site.)

Answer this online survey to see how psychographics might describe you as a consumer. Do you agree that the segment in which the survey placed you, based on your answers, in an accurate description of your lifestyle, personality, and/or values? Explain.

In terms of psychographics, what additional details about your values, personality, or lifestyle would help a car manufacturer target you more effectively for a new car purchase? What questions would you add to the survey in order to elicit these details?

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