Identify the corporate-level strategy mix used by the company, possibly including one or many of the following: Diversification; internationalisation;cooperative strategies; mergers and/or acquisitions.

Strategic Management

Assignment brief

Present the results of a detailed strategic analysis of your given company.

Chosen Company – Mondelez international

Identify and evaluate the basis of competition
– Identify the corporate-level strategy mix used by the company, possibly including one or many of the following:
• Diversification; internationalisation;cooperative strategies; mergers and/or acquisitions.

Expectations
A superior group report will:
• Be very well researched (breadth and depth)
• Be based on current evidence from reliable sources (to extent possible)
• Demonstrate
– the group’s ability to use appropriate techniques, frameworks, and models of strategic analysis
– effective group work
• Be presented as a consultant’s slide deck (dashboards of information)
– Highlighting the results of the analysis
– Showing the logic underlying the conclusions reached
• Be visually attractive with an appropriate mix of text and visual forms of data presentation
• Be meticulously referenced, and
• Be written to a professional standard

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