From McDonald’s corporate global website, review the page Our Purpose & Impact (Links to an external site.) (https://corporate.mcdonalds.com/corpmcd/our-purpose-and-impact.html)
Compare and contrast the messaging there with the messaging presented on the U.S. McDonald’s (Links to an external site.) consumer website. https://www.mcdonalds.com/us/en-us/about-our-food.html
How is it consistent or inconsistent with socially responsible marketing?
Textbook used as one of the Resources/References:
Pride, William M., and Ferrell, O.C. Marketing. Cengage Learning, 2016. 18th Edition.
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