Do E-Commerce Entrepreneurs Reduce Unemployment?
To examine the growth in e-commerce
To analyse factors that have contributed towards unemployment
To evaluate the drivers in becoming an e-commerce entrepreneur
To interpret the correlation between e-commerce entrepreneurs and the reduction of unemployment
Adding these ideas into the objectives, literature review and introductions:
The aim of the study;
To find out whether there has been genuine exponential growth in the online market (is there real space for new entrants).
Data figures of growth in the online sector.
Figures from big e-commerce platforms – the choice of using ready made platforms and setting up websites
Figures from smaller online businesses.
The likelihood of this remaining once Coronavirus restrictions have been removed.
Death of the high street?
Consumer spending/shopping patterns
Will some of the restrictions pave the way of a new way of shopping and buying? – Are people more likely to buy handmade/small production or mass? Price over quality? Staying British or happy to buy from abroad.
Will the unemployed embark on an online business instead of hunting in the normal job market?
The pros and cons of running own business
Do they have enough technological experience? How easy is it to find what you need to know online?
Where are they going to source products? Handmade, dropship or wholesale buying and selling?
Other alternatives.
Other smaller points:
Do people like working from home?
Government funding and grants – the worry of how the government have treated small businesses in this crisis?
The pull of new locations (online makes location less important).
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