Description
Discussion Assignment Instructions
The Marketing Mix and Product
Following your review of the articles below on the Marketing Mix and Product, share a synopsis of the product strategy and branding concepts discussed.
Read each of these articles and write a synopsis of your reading. Keep the overarching theme, “Product Strategy and Branding,” in mind. Use subject headers that include the name of each of the articles below that you are covering – for example –
Article # 1 – The Elements of Value and provide your key learnings. Then the final and fourth subject header should be Conclusion. Wrap-up final thoughts here over the articles…which did you enjoy the most. Cite the new Journal article here as well.
1. Constantinides, E. (2006) The Marketing Mix Revisited: Towards the 21st Century Marketing, Journal of Marketing Management.
2. Almquist, E.; Senior, J.; & Bloch, N. (2016). The elements of value. Harvard Business Review, 94(9), 46-53.
3. Bergh, C. (2018). The CEO of Levi Strauss on leading an iconic brand back to growth. Harvard Business Review, 96(4), 33-39.
students must support their assertions with scholarly authored citations in current APA format, with at least one new reference from a Marketing Journal to support the topic researched. Any sources cited must have been published within the last five years, except for the Bible
Discussion: Product Thread must cite, in current APA format, at least four articles, including the three articles listed in the prompt and a new Journal article on PRODUCT;
*Note: Scholarly Marketing authored references are an authored source in which a human’s name is associated with the work.
Any sources cited must have been published within the last five years, except for the Bible.
Scholarly Marketing authored references are an authored source in which a human’s name is associated with the work
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
BIBLE MUST BE CITED
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