Produce a formal report on an organisation of your choice looking at how marketing information is used to strategically plan and make business decisions.

Principals of marketing

Description

You have been asked to produce a formal report on an organisation of your choice looking at how marketing information is used to strategically plan and make business decisions. You will be required to choose a business to inform the basis of your research; this could be a case study, your own business or place of employment.

This report must include a description of key marketing principles and how these apply to your chosen organisation. (LO1)

You are required to appraise the rationale of marketing decisions taken by your chosen organisation. (LO2)

You will also need to assess the concepts of segmentation, targeting and positioning specific to a product or service offered by your chosen organisation. (LO3)

• You will need to include and reference at least 10 different sources including 3 academic text books, 1 academic journal to help provide supporting evidence for any assertions that you make within your presentation.

• Your report should be presented in a business professional format using the guidance on report writing within the course handbook. Your report should be no more than 3,000 words +or- 10%. All written work should be submitted online, through Turnitin. You must include both a reference list and bibliography.

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