Conduct some online research and compare and contrast the marketing communications strategies of Crest vs. Colgate. In the sixties and seventies, it seemed everyone could be divided into Crest families or Colgate families. These are great brands to study and learn from.What influencers and trends have shaped each brand’s strategies? How would you describe the positioning statements for each brand? From your analysis of each brand’s marketing planning, what conclusions can you draw?Discuss

Discussion 2 Crest vs. Colgate
The purpose of this discussion is to reflect on your learning and to further your understanding of the strategic planning process by reviewing the marketing communications strategies of Crest and Colgate.

1. Research marketing communications strategies

Conduct some online research and compare and contrast the marketing communications strategies of Crest vs. Colgate. In the sixties and seventies, it seemed everyone could be divided into Crest families or Colgate families. These are great brands to study and learn from.

2. Post your comments

Now that you have reviewed the marketing communications strategies of Crest vs. Colgate, contribute meaningfully to the discussion by responding to the following questions:
What influencers and trends have shaped each brand’s strategies?
How would you describe the positioning statements for each brand?
From your analysis of each brand’s marketing planning, what conclusions can you draw?

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