TITLE: Case Study
Word 1.000
Company: Starbucks
LO4 demonstrate the use of qualitative and quantitative analysis of information to identify service/organisational improvement and opportunities for innovation and growth.
TASKS
On your chosen company you will need to collect data from social media, the media, and statistics, that you will analyse using appropriate qualitative and quantitative methods. Evaluate the chosen organisation’s current service provision. Critically comment on it and weigh the pros and cons against each other.
Based on the findings emerging from the data sets analysed you will develop a set of recommendations that you believe will help them to be more innovative and in turn, contributes to the growth of the organisation. Justify your recommendations. (Addresses LO4).
Structure Case Study
Title Page
Executive Summary (one paragraph summary on each key part)
Table of Contents
Introduction (aim of the case study, structure of paper, overview of the chosen company) – approx. 150 words.
1.Overview (250 words approx.) and discussion of the sources for data collection – quantitative and qualitative sources
Qualitative sources: e.g., annual report -data about objectives and achievements
Quantitative sources: e.g., Annual report – financial data (innovation/ digitalisation)
Social media: quantitative and qualitative aspects of the data e.g., Nr of followers, likes / posts etc.
Findings – key insights from the data – 250 words approx.
Recommendations – 250 words approx.
Conclusions – 100 words approx.
References
Appendix (if applicable)
Other relevant assessment information:
You will need to include and reference at least 6 academic sources including books and journals to provide supporting evidence and define any key concepts. (Harvard referencing format
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