Laggards
Description
1. Read the article Furniture you can Grow and determine which segment of the technology adoption life cycle it resides.
2. Find 3 product examples that reside at the laggards section of Adoption Life Cycle. Explain why you selected them. Do not use product categories. Use specific products like a Nokia flip phone.
Do not simply identify a class of products. For example: Cell phones are products that laggards would buy. This is a product category not a product itself. They would not buy an iPhone 12max. They might buy an iphone 5. Be specific about the product.
Laggards in marketing comprise a group of consumers who avoid change and may not be willing to adopt a new product until all traditional alternatives are no longer available. The group is mostly concerned with reliability and low cost and represents about 16% of the consumer population. Study the definition. Close your eyes and become a laggard. What products do you see around you? Why do you still use them?
Optional article on Laggards: How Being a Laggard or Late Adopter of Technology Can Save You Money
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