Choose a marketing-related topic and conductsa market research by interviewing at least 20 people.

Course Objective: This assignment will enable students to demonstrate that no marketing decision should be taken without the guidance of a market research

Each team chooses a marketing-related topic and conducts a market research by interviewing at least 20 people. The research can be conducted through either qualitative or quantitative methods or both. The research should enable the team to better understand the consumer relationship with the chosen topic (product, customer service, promotion, distribution, pricing, branding).

This assignment requires a 5-page written report as well as an oral presentation.

The report should feature the following sections:

Cover page
Table of contents
Description of the topic and relevance to marketing
Research method (method, sample size, demographics…)
Findings, implications for marketers and conclusion
References
Appendix

Cover page, table of contents, references and appendix don’t count in the five pages. The report should be written in New Times Roman, font 12, 1.5 spacing. It should be turned in at the date specified in the schedule. Failure to turn in the report on the due date will lead to a one letter deduction.

Rubrics:
Originality – 3 points
Description of the topic and relevance to marketing – 4 points
Research method (method, sample size, demographics…) – 4 points
Findings, implications for marketers and conclusion – 4 points

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