Case Study Instructions
For this assignment, you will write brief and concise responses to the topics provided that examine various aspects of healthcare marketing and management. Each assignment must be at least 300 words, and be supported by 1 scholarly source and 1 biblical integration. Current APA format must be used.
Case Study 4
In reviewing the public health campaign “Let’s Move” at https://letsmove.obamawhitehouse.archives.gov/, evaluate the following:
Did the campaign create a case for the personal benefits of health?
Do they offer a sense of personal efficacy/satisfaction for the “mover?”
Have commitments been made to make eating healthier and exercising more accessible?
Were efforts tailored to specific audiences?
Did they begin with target markets that were ready for action?
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