⦁ Visit the ⦁ Procter ⦁ &⦁ Gamble Company’s website⦁
⦁ Select the ⦁ Change Location page⦁ .
⦁ Select two P&G products (or similar products) you use that are offered in other countries as shown on the website.
⦁ Relative to this week’s content from the text and our previous modules, answer the following questions:
⦁ What marketing concepts explain your actions and purchase decision?
⦁ What is the similarity between you and the consumers in the other countries?
RESOURCE TEXT USED:
Pride, W.M., & Ferrell, O.C. (2016). Marketing. Cengage Learning.
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