Which of the 3 options presented at the end would be the most effectual for Roxanne and Burt, and why?Explain

1. Read the attached case of Burt’s Bees
2. Answer the following questions (in one written page maximum)

○ Identify all thoughts and activities of the founder (Roxanne Quimby) that influenced the way they started and developed their business. Decide whether each of these thoughts/activities are related to a more effectual or a more causal decisions or a combination of both. Justify your choice with a short explanation and link each identified relevant thought/activity to a respective effectual/causal principle

○ Which of the 3 options presented at the end would be the most effectual for Roxanne and Burt, and why?

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