Defend or oppose the statement: “Given the realities of today’s economy, particularly due to globalization, and the rapid changes occurring in business technology, all competitive advantages are short lived.

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Defend or oppose the statement: “Given the realities of today’s economy, particularly due to globalization, and the rapid changes occurring in business technology, all competitive advantages are short lived. There is no such thing as a sustainable competitive advantage that lasts over the long term.”

1. Give two examples of businesses in regard to the statement that has failed or/and maintained a competitive advantage in the market etc.

2. Definition of competitive advantage (2-3 sentences)

3. Discussion of globalization

4. Discussion the implications of globalization on competitive advantage

5. Make sure your answer is supported by strong argument and correct references.

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