Find a sport marketing related issues from newspaper or magazine article (e.g., Sports Illustrated, Street & Smith’s SportsBusiness Journal, Fortune Magazine, Forbes, and USA Today, etc.).
Write a case report after reviewing and analyzing the article following the format of case report.
The case report must consist of (a) case summary (b) analysis of 4Ps and target market; (c) key takeaways from the case; and (d) discussion topics for the class.
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