Demonstrate your understanding of the 4 P’s of Marketing and other marketing strategies to demonstrate your business idea and advertise your product/service.

ASSESSMENT  BRIEF
MN4001QA Business and Enterprise

This assignment contributes 30% of the total module mark

Assignment 2 is an individual assignment. You have to present your research in the form of a POSTER in one powerpoint slide and 500 words explanation of your Poster and research along with a reference list.You will submit your work by turnitin on weblearn by.

For this assignment you are required to develop a product or service and need to focus on the following aspects:

You need to have clear aims and objectives of the business idea and product/service and justify your idea

You are required to demonstrate your understanding of the 4 P’s of Marketing and other marketing strategies (target market,customer buying behaviour and market research) to demonstrate your business idea and advertise your product/service

You need to show understanding and application of the relevant factors and processes in developing your product (For Example, Operations Management;supply chain etc.)

You also need to highlight the unique selling point (USP) of the product/service and the innovation and how you have made it different and creative from other products or services.

You need to have minimum 4 academic references from books and journal articles using Harvard referencing. Wordcount can be 10% up or down.

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